Performance + Sports Medicine, connected

Develop every athlete.
Protect every athlete.

One platform to develop and protect every athlete. Strength, sports medicine, nutrition, and wellness, finally talking to each other, so Sports Coaches, Athletic Trainers, Strength & Conditioning Coaches, and athletes stay on the same page, and Athletic Directors finally see the whole department at a glance. Every athlete, every sport, their entire career.

Import your roster from a spreadsheet in minutes Training, Injuries, Wellness, Wearables, and Nutrition all in one place Up and running very quickly and easily, won't take long to onboard
Built by a Certified Athletic Trainer and Certified Strength & Conditioning Specialist with 20+ years on the sideline, not a tech company with zero real-world experience, guessing at what your department actually needs.
Strata program dashboard showing squad readiness, top performers, and active limitations
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Secure and compliantEncrypted, FERPA-aligned, role-based access. Built to protect student-athletes.
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No hardware to buySelf-report and wearables feed the same profile. Nothing to install on the sideline.
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Every athlete, their whole careerOne profile that follows each student-athlete from their first day through graduation.

Explore the platform

Sound familiar?

Most athletic departments run on a patchwork of tools that were never meant to work together.

Test scores sit in a spreadsheet, or on paper in a drawer, where no one can see them. Nobody tracks improvement, and coaches are left guessing who's actually getting stronger and faster.

The Athletic Trainer knows an athlete is hurt, but the Strength & Conditioning Coaches never get the message and keep adding weight to the bar.

Wellness and fatigue are a gut feeling, not objective data.

Heat and lightning calls get made by guessing and praying, instead of following real guidance.

Strata replaces all of it with one connected platform.

See what it does for your program.

Every layer of athlete development, connected, so a change in one place updates everywhere.

Performance & Development

Know who's ready, and develop the whole roster.

Know who's ready, at a glance.

Test once, and Strata turns raw numbers into a Relative Athleticism Score for every athlete and every squad, normed against published standards. No more digging through spreadsheets to answer "how's the team trending?"

  • Bulk-enter a whole group in minutes
  • Squad readiness by sport, level & gender
  • Show athletes exactly how to move their own number
Team radar comparing male and female squad performance across every test, with a group-median metric breakdown

Find any athlete by just asking.

Type a plain-English scouting question like "seniors over 200 lbs, sub-4.9 forty, 200+ bench" and Strata builds the filters for you. Drop in a photo, PDF, or testing sheet and AI reads it straight into the roster.

  • Natural-language search, no clunky filter menus
  • AI Smart Import from a photo, PDF, or spreadsheet
  • Built around how coaches actually think
Roster search bar with a plain-English query turned into precise filter chips for senior, weight, 40-yard dash, and bench
Sports Medicine & Safety

Protect every athlete. Document everything.

The medical side, built by a Certified Athletic Trainer who lives it. Each role sees exactly what it should, and nothing it shouldn't.

Catch trouble before it sidelines them.

Injuries, return-to-play, and daily wellness check-ins live in one record, and each staff member sees only the level of detail their role allows. Coaches get availability; clinical details stay protected.

  • Wellness flags before a breakdown happens
  • Injuries & return-to-play in one timeline
  • Coach reports exclude clinical detail, FERPA-aligned, with HIPAA-grade safeguards
Athlete injury status coach report with clinical details excluded per FERPA and HIPAA

Every injury, every trend, on demand.

Build any injury report in seconds. Filter by body part, type, sport, severity, mechanism, or date range, and Strata turns your athletic training room into real data you can act on and hand to administration.

  • Custom injury query builder, no spreadsheets
  • Trends by body part, sport, severity & season
  • One-tap PDF export for your AD and board
Injury Query Builder with custom filters and breakdowns by body part, injury type, sport, and severity

A concussion protocol built by someone who has managed them.

SCAT6 assessments, a daily symptom-score trend, and a symptom heatmap that shows recovery at a glance, with a staged return-to-play documented every step. The protocol auto-starts the moment a head injury is logged.

  • SCAT6 + daily symptom tracking built in
  • Symptom-score trend & day-by-day heatmap
  • Graduated, documented return-to-play
Concussion protocol showing SCAT6, a symptom score trend over days, and a symptom heatmap with return-to-play stages
Nutrition

Fuel the work.

Fuel they will actually follow.

Strata builds each athlete a personalized 7-day meal plan around their sport and goals, with macros and recipes for every meal, then rolls the whole week into one grocery list they can send straight to Instacart, Walmart, or Kroger.

  • Personalized 7-day meal plans with macros & recipes
  • One-tap grocery list, sent straight to your store
  • Per-sport fueling + a WADA/NSF supplement library
Seven-day athlete meal plan with per-meal macros and a built-in recipe

A fuel gauge, not a diet app.

Athletes log meals in seconds: scan any barcode against 3.5M+ packaged foods, snap a photo of the plate and AI reads it, or just type "2 chicken breasts and rice." Targets come from published sports science, by sport, position, and season, and rise automatically on game days. Chronic underfueling flags route quietly to the Athletic Trainer, never to a shame screen. Consumer apps charge $80 to $144 per person per year for less, with no Athletic Trainer in the loop.

  • Barcode scan, photo-AI, and type-it logging, plus fluids tracking
  • Sport-science targets that adjust for game days automatically
  • Underfueling flags to the Athletic Trainer, eating-disorder-safe by design
  • History splits: game vs practice days, season over season
Fuel tracker with calorie ring, protein carb and fat bars, fluids row, and meals logged by barcode scan and photo AI
Recruiting & Reporting

Turn the data into the next level.

Turn testing into a recruiting profile.

Every test an athlete does builds toward a clean, share-ready recruiting one-pager with combine numbers, academics, film links, and awards, generated automatically and ready to send.

  • Auto-built recruiting one-pager per athlete
  • Performance, academics & film in one place
  • Certified testing under Strength and Conditioning Coach and Athletic Trainer supervision
College recruiting one-pager with RAS score, combine metrics, academics, contact, film links, and awards
And the rest of the platform

Same depth, every layer.

Built for the people who develop athletes.

High Schools Colleges & Universities PT & Sports-Med Clinics Training Gyms Club & Travel Sports

Nothing else does all of this in one place.

Other tools pick a lane: strength, or injuries, or wellness. Strata connects every layer of an athlete's development and keeps it for their entire career. That's the difference between scattered data and a complete picture.

How we compare

Enterprise-grade. Without the enterprise price.

The same load science the pros use, plus injuries, medical, nutrition and wellness, in one platform a high school or clinic can actually afford. No wearables required.

Strata Kitman / Smartabase Catapult TeamBuildr
Built for HS · college · clinics Pro & major college Pro & elite college HS & small college
Price tier Affordable Enterprise Enterprise + hardware Low-cost
Hardware needed None Often wearable-based Requires GPS units None
Training load + ACWR
Injury & medical vault Partial ,
Nutrition · wellness · supplements Partial , Partial
One platform, whole career Elite only , ,
📄 Download the full comparison (PDF)
Section by section vs TeamBuildr, Healthy Roster, ATS, MyFitnessPal, Cal AI and MacroFactor, with the stack math.

Comparison reflects general, publicly available positioning of each platform and is for informational purposes; feature sets and pricing vary by plan and change over time. Strata is not affiliated with any platform listed.

Michael Gordon, Founder, Certified Athletic Trainer and Strength & Conditioning Specialist
Why I built Strata

Built from the sideline, not a boardroom.

I'm Michael Gordon, Head Athletic Trainer and Sports Medicine Teacher at St. Xavier High School in Cincinnati. I founded Strata for the same reason I went into sports medicine 22 years ago: to help people and fix what was going wrong. With 20+ years on the sideline and experience across the NFL, MLB, collegiate, and high school levels, from the smallest programs to the largest, I know the struggles athletic departments live with. I've lived them too.

In 2026, there's no reason your sports medicine, strength and conditioning, performance, wellness, mental health, wearables, nutrition, and programming should sit in separate silos. So I built the platform that connects them.

Strata follows every student athlete from the day they arrive until they graduate and beyond. Every data point, every rep, every injury, every wellness check, all in one place. Everyone gets the information they should have, and what they shouldn't stays protected. No more injury reports buried in a folder no one sees, or testing data stuck in a spreadsheet only a few people can open.

I built it for professional programs and for schools like the one I came up in, the ones without a full time Strength and Conditioning Coach or Athletic Trainer to oversee every athlete. The goal is simple: help every program reach its highest capability, and keep student athletes safe in a system that's proven to work.

Michael Gordon · Founder · Certified Athletic Trainer & Certified Strength and Conditioning Specialist · Head Athletic Trainer, St. Xavier High School (20+ years)

From the sideline · every level, every season
Michael Gordon on an NFL sideline at M&T Bank Stadium State championship weekend at the Hall of Fame Village Championship game sideline at Paycor Stadium St. Xavier athletic training staff with the state championship trophy Michael Gordon with the St. Xavier athletic training staff on the field Michael Gordon with St. Xavier coaching staff on the stadium field
Security & Privacy

Built to protect student-athletes.

Encrypted in transit & at rest Two-factor for staff Role-based · FERPA-aligned Every school walled off Your data is never sold
See how we protect your data →

Two questions every AD asks.

"Does this replace FinalForms?"

No, and on purpose. FinalForms is your compliance file cabinet, the physicals and signatures, and it does that job fine. Strata is everything that happens after the athlete is cleared: injuries, return to play, training, nutrition, wellness, all in one place. Day one, we import your FinalForms roster straight in, so they work together, not against each other.

"Where does the money come from?"

Often not from the athletic budget. Public districts receive federal Title IV-A funds with a "safe and healthy students" allocation that student wellness and injury-prevention platforms can fit, and we provide a funding guide your district office can work from. Booster clubs and healthcare-system partners cover it elsewhere. Ask us and we will walk through the options for your school.

See it with your school's branding.

We'll build you a custom demo with your name, your colors, and your sports, so you can see exactly how Strata fits your program. No pitch deck, just the real thing.

Request a Custom Demo →

or email stratastrength@gmail.com